Success Stories is an internal campaign for employees of Philips in Europe, Asia, and America. The goal of this campaign is to share the most successful cases of digital innovation, from video commercials to UX writing; all new techniques and creative ideas that got translated into higher conversion rates or major customer satisfaction.

My team created a complete visual identity for this campaign, which included all kinds of communication materials, from the new website to the posters that were displayed in our offices.

As a result, we got massive participation from all Digital Philips employees.