Studio Nieuwland is a socially-oriented design studio founded by Jonmar van Vlijmen. It takes its name from the street it used to be located at, Pieter Nieuwlandstraat, Amsterdam.

The Nieuwland Font, designed to be part of the identity of the Studio, uses as a visual reference the incomplete image of the new territory when it has just been discovered.

As an incomplete map, lines don't touch each other, there are gaps and discontinuity; still, from above, it creates a beautiful landscape, full of new possibilities.