turnitout | ART DIRECTION | GRAPHIC DESIGN

Second hand shops are not very popular in Spain. Spaniards rather buy new articles, than something used. Turnitout, is a little shop based in Madrid, and since 2018 also in Barcelona, that is trying to revert this habit. They promote the re-use of objects as a way of decreasing manufacture and transportation, as well as a way to raise awareness about processes of production.

My intention when designing this image, was in first place, to create a "visual candy" to attract the reluctant spanish public, and to show how different and beatifull an object looks like, if used, and used, and used...